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"Raichak. More than just a location. An idea whose time has come." Less than 20 years ago, Raichak was just a sleepy fishing dot on the map… where shops closed in the afternoon for routine siesta, where a dog's bark could be heard across the village and where people peeked out of their huts if a city visitor arrived.

I think we have been able to keep much of the idyllic charm intact while creating a resort, the first of its kind in Eastern India. Raichak was conceived a good two years before the word 'liberalisation' had even been coined within the Indian context. Two decades later, in a period marked by unprecedented stress, its relevance has only increased.

Raichak was launched when Kolkata was dismissed as unambitious; our development played a role in liberating the Calcuttan from a long-standing defensiveness. Raichak has emerged as the showpiece of a Bengal intent on moving ahead in line with the best standards in the country.

Brand Raichak continues to be as relevant as when it was conceived for some good reasons:

Raichak, just 90 minutes from Calcutta, is the proximate antidote to the stress of a madding crowd. Raichak continues to offer clean air, clean view and clean sound at a time of growing environmental degradation. Raichak offers an opportunity to go back in time to the kind of lives our forefathers lived in their country homes. Raichak serves the need for people to bond, talk and confer in non-formal surroundings.

The result is Raichak is different things to different people. A quality weekend getaway for Calcuttans. A relaxed business conferencing destination. A hub for destination weddings. A major economy driver supporting the lives of more than 1,000 local people. A sensitive and caring host to a number of prominent artistes and events.

More than just a location. An idea whose time has come.

Harshavardhan Neotia